Ritual Ads · Sponsor concepts for Coachella

The sponsor's pageWhat the sponsor opens. Everything on it comes from the steps before.

What is real on this page

Every tab, button and picture. Choose a direction, read the versions, switch the sponsor, open the sponsor's page.
The headlines and sponsor marks on the key visual, the social frame and the livestream frame. They are set live over the pictures.
The walkthrough. Its pointer presses the same controls you can press yourself.

Every picture and the film. Ritual Ads made them for this demonstration before you opened the page. Nothing is generated while you watch.
The site photograph. We made a picture of an entrance avenue like the festival's. On a real brief it is your photograph of the real place.
The note example. Version one was prepared with a second sign so the note has something to remove. Version two is the same picture with only that area changed, and the difference is measured.
The sponsor logos, drawn from each brand's own artwork.

That any concept is approved, available or scheduled. These are illustrations of ideas.
That any concept has been engineered or costed. Feasibility, safety and budget start after a direction is chosen.
Any tie to the sponsors shown. They are examples we chose. None has seen or approved this work.
Any livestream placement. That frame is a format example, subject to platform and rights approval.

What if you could see the next big thing before it exists?